The La Mer Blue Heart initiative gives back to the ocean through awareness programmes, partnerships with environmental advocates, and donations via the La Mer Blue Heart Oceans Fund. This campaign aims to protect marine habitats worldwide, ensuring healthy seas for future generations.
Objectives
& Goals
To engage La Mer existing customers in the brand’s mission to protect the oceans through an interactive and educational experience that drives commitment to environmental action and amplifies awareness via social media.
Strategies
Interactive Quiz
Create a fun, lighthearted quiz to educate advocates on ocean conservation, highlighting key facts and challenges to make learning engaging and memorable.
Commitment to Action
Encourage participants to commit to specific ocean conservation actions upon completing the quiz, capturing their information for future engagement and follow-up.
Social Media Amplification
Inspire advocates to share their quiz results and commitments on social media, creating a ripple effect to spread awareness and encourage others to join the cause.
The Blue Heart initiative, with its interactive quiz, has sparked strong interest and action in ocean conservation, demonstrating participants’ commitment to preserving our oceans.
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Participants
Strong interest
and engagement
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New Leads
Driving growth with
effective lead generation
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